Wherever life leads
Categories
Advertising, Creative Direction
Client
Caprese
Project
Wherever life takes!
Services
Concept Creative Direction Direction
Year
2025
Some summers stay with you.
The ones where time moves differently. Where you find yourself lingering over lunch, walking without a destination, choosing the long way back along the coast.
Caprese is for that summer.
Inspired by the Italian shore - light linen, warm stone, the kind of afternoon that doesn't ask anything of you. This collection is built for days that deserve to be savoured. Relaxed silhouettes. Considered details. Bags light enough to carry all day, and refined enough to take anywhere.
From the yacht to the café. The beach to the terrace. Wherever the day takes you, your bag comes too, and it keeps up.
Pack less. Stay longer. Carry Caprese.
The bag that makes the look. The summer that makes the memory.
'Wherever life leads' isn't just a collection, it's a point of view.
Every campaign, image, and piece of copy is built around the same idea: Italian summer, done with intention. Relaxed but never careless. Aspirational but always wearable.
The visual system is designed to move across channels, seasons, and whatever comes next, without losing what makes it feel like Caprese.
