Drop fashion that's not kind
Categories
Advertising, Production
Client
Virgio
Project
Virgio X Manushi Chillar
Services
Concept Art & Creative Direction Direction Production
Year
2024
Good style shouldn't cost something else its life.
No leather. No fur. No looking the other way.
Virgio, with Manushi Chhillar, is making the case that conscious fashion isn't a compromise, it's an upgrade.
Better materials. Cleaner processes. Clothes that hold up to scrutiny as well as they hold up in the wardrobe.
This isn't fashion asking you to care more. It's fashion that already does.
Virgio. Fashion first, conscious always.
Conscious isn't a category anymore. It's just good taste.
Four hours on set. One week to live. Zero wasted frames.
The Virgio x Manushi Chhillar campaign was won in the planning. Four days of strategy before a single light was set. Two days locking creative, production, and edit style into one shared vision — so that when Manushi walked on set, the only job left was to shoot.
Four looks. Four hours. Pre-lit environments, choreography mapped in advance, light movements storyboarded to the second. Every decision that could be made before the shoot was. Which meant every decision on the day was the right one.
One campaign film, delivered and live within the week.
The campaign itself stands for doing more with less- no leather, no fur, no excess. The creative production did the same.
